Casual Male rebrands as Destination XL Group
By Canton Citizen
Destination XL employees pose in front of the new sign outside the company’s headquarters on Turnpike Street.
Destination XL Group, the largest multi-channel specialty retailer of men’s XL apparel and accessories, is rebranding its corporate headquarters at 555 Turnpike Street in Canton to reflect the company’s transition to its Destination XL (DXL) retail stores and DestinationXL.com e-commerce website. The company changed its name from Casual Male Retail Group, Inc. on February 25 of this year following a ticker symbol change to DXLG effective December 5, 2012.
“The transformation to the Destination XL concept provides the company with an exciting opportunity for growth,” said David Levin, president and CEO. “Changing our name to Destination XL Group, Inc. truly reflects who we are today as we expand the Destination XL concept and rebrand the company as a whole. The 64 Destination XL stores currently in operation and our DestinationXL.com website have already proven to be successful, and we are confident that this transformation will accelerate our long-term sales and profitability.”
The company unveiled a new corporate sign with a ribbon-cutting ceremony on Monday, July 15. The honors were bestowed upon Levin and Executive Vice President, CFO and COO Dennis Hernreich in front of employees across the company. Additionally, the corporate office recently underwent a makeover with new corporate paint colors, updated lobby areas, and graphics of stores and the mission statement throughout the building.
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Posted by Canton Citizen
on Aug 1 2013. Filed under Business.
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